Today we announced the launch of a two-part partnership with the Newspaper Association of America:
The NAA website has integrated the Lingospot Topic Portals service, which highlights specific topics on the pages of the NAA Web site, allowing users to click on such topics to discover more. Clicking a linked topic will navigate to a topics page, displaying related content, such as more NAA articles and NAA Community content, as well as books, videos, photos and articles from other areas of the Web.
We are offering a self-serve version of our Topic Portals service to NAA member newspapers and are doing so using a performance based pricing model. This means newspapers can launch the Topic Portals service with no upfront setup fees and no monthly licensing fees. Pricing is based on click-throughs to topic pages, yielding a positive ROI for newspapers from day one. The Sacramento Bee is the first newspaper to take advantage of this offering. An example of a topics page can be found by clicking on one of the highlighted links on a Sacramento Bee article. NAA member newspapers can sign up for the Lingospot Topic Portal program by visiting www.lingospot.com/naa and signing up with their company email address.
We are excited to be working with the NAA and to be helping their members extract new value from their investment in online content and we look forward to improving our product to better meet the needs of this industry.
We will be in Las Vegas over the next three days at the Newspaper Association of America’s first annual mediaXchange, a new conference “for industry professionals to share audience and revenue development strategies that have generated growth in print and online.”
This event replaces the NAA’s Marketing and NEXPO and, not surprisingly, includes a number of sessions about how newspapers can survive in the current challenging environment. The agenda also has a heavy focus on online, mobile and search.
We’ll be making some interesting announcements at the conference - stay tuned.
The TED conferences have been a fantastic source of thought-provoking presentations. Happily, this content is now freely available to all through the TED website. At Lingospot we frequently draw inspiration from these talks. One in particular, struck us as worth sharing on this blog.
Barry Schwartz makes a passionate call for “practical wisdom” as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.
Lingospot is headquartered in Los Angeles, CA, but many of our clients are in New York and Washington DC, so we are often asked whether we would consider moving our headquarters to the east coast. Although we are happy to live the bi-coastal lifestyle, we prefer having our home base here. That being said, life in California is not all fun and games, as this video clearly shows.
After a long wait, our first of five patent applications has finally made it through the lengthy approval process of the United States Patent and Trademark Office. It took exactly 4 years, 4 months and 4 days (strange) for our communication with the USPTO to bear fruit.
Hat’s off to Gerald (our CTO) for not only handling the initial write-up and multiple changes to the document, but, most importantly, for inventing something worth patenting! So there you have it:
This year, when it came time to mail out the traditional holiday greeting cards, we made a decision not to do so. Although it’s a tradition that has been with our culture for as long as most of us have been around, we decided to kill the holiday cards for what we feel are pretty good reasons:
With the deteriorating state of the environment, we thought we’d try to save some trees.
In this economy, we felt there were better ways to spread the holiday spirit.
So, what did we do with the money we saved? Well, in all honesty, it wasn’t all that much, as last year we spent less than $500 on holiday cards (hey, we’re a startup!). This year, we took that $500 and donated it to to the World Food Programme - the world’s front line organization fighting world hunger. Going forward, our goal is to double that amount each year. So, when we are celebrating the ten year anniversary of the death of Lingospot holiday cards, we will do so by donating upwards of a quarter of a million.