Today we announced the launch of a two-part partnership with the Newspaper Association of America:

• The NAA website has integrated the Lingospot Topic Portals service, which highlights specific topics on the pages of the NAA Web site, allowing users to click on such topics to discover more. Clicking a linked topic will navigate to a topics page, displaying related content, such as more NAA articles and NAA Community content, as well as books, videos, photos and articles from other areas of the Web.
• We are offering a self-serve version of our Topic Portals service to NAA member newspapers and are doing so using a performance based pricing model. This means newspapers can launch the Topic Portals service with no upfront setup fees and no monthly licensing fees. Pricing is based on click-throughs to topic pages, yielding a positive ROI for newspapers from day one. The Sacramento Bee is the first newspaper to take advantage of this offering. An example of a topics page can be found by clicking on one of the highlighted links on a Sacramento Bee article. NAA member newspapers can sign up for the Lingospot Topic Portal program by visiting www.lingospot.com/naa and signing up with their company email address.

We are excited to be working with the NAA and to be helping their members extract new value from their investment in online content and we look forward to improving our product to better meet the needs of this industry.

This entry was posted on Wednesday, March 11th, 2009 at 4:15 pm and is filed under Industry News, Lingospot News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.