The Bee Connects Sacramento
After several months of preparation, The Sacramento Bee launched the Sacramento Connect network on Monday March 29th. The network and its associated services take a fresh new approach to content aggregation and interlinking and use several web technologies and tools to bring together the best content from around Sacramento.
Linking to outside blogs and publications was unheard of for a newspaper like The Bee, just a couple of years ago. In fact, the idea for Sacramento Connect was met with some “initial resistance,” according to Sean McMahon, The Bee’s digital product development manager. But the timing was right. “We have a trusted position in the area, ” said McMahon, “and we thought it was time to embrace all these independent voices and bring them in and try to promote them.”
In the short time since its launch, Sacramento Connect has attracted much attention from both publications flocking to join the network as well as readers interested in exploring local Sacramento news. One of the reason for this early success might be the focus of the network on being about content first and foremost, unlike other publisher networks whose main driver is aggregation of ad space inventory. This focus is evident through Sacramento Connect’s four main user-facing services:
The Sacramento Connect Toolbar
The most noticeable element of the Sacramento Connect network is the toolbar at the bottom of the browser, which shows up when you first visit a Sacramento Connect page and follows you on all sites that are part of the network:
The toolbar includes several useful features and allows quick access to a number of Sacramento Connect network services. For example, a visitor can easily find related stories from across the network, search for any topic, or visit a topic page that is related to the current article that is being read.
Sacramento Connect Home Page
The control panel of the Sacramento Connect network is the Sacramento Connect home page. This is the first stop for readers who are interested in customizing their experience by selecting the sources of network articles (SacBee, netowrk partners, featured or all) and the category of articles (Business, Entertainment, Politics, etc.) which should be used to filter the desired content. The network home page also serves as a starting point for readers to discover articles that are being written on the network about the subjects that they are most interested in.
Sacramento Connect Related Articles Widget
With the launch of the network, The Bee has also included a widget on each of its article pages, showing related content from across Sacramento Connect. This article, for example, shows the Sacramento Connect widget on the rightmost column of the page. This is yet another way for The Bee to provide their readers with access to interesting, relevant articles from across the network.
Sacramento Connect on Lingospot Topic Portals
Content from the Sacramento Connect network can also be found on The Bee’s topic portals, such as the one on Medical Marijuana. Readers who visit such a topic-specific page will now have the opportunity to not only read The Bee’s coverage of the topic, but also to see coverage from other sources in the network. In the above example, a reader would be able to get the viewpoint of YubaNet, North Sac Beat, Jeff Peline’s Sierra Foothills Report and other local publishers.
The above four services create the main framework of content aggregation and interlinking within Sacramento Connect and have already been embraced by readers as a convenient access to the best content from Sacramento.
We are proud to have been a part of the launch of Sacramento Connect and wish our friends at The Bee best of luck in growing and strengthening the network.
Tags: clients, newspapers, product feature