The effect of design on newspaper circulation
During the last year, through our partnership with the NAA and through our discussions and cooperation with Gannett and McClatchy, we have learned much about the newspaper industry. Of course, we’ve primarily been focusing on online newspapers and assumed, as most, that the print newspaper’s future is questionable, at best.
So, it was very refreshing to watch this presentation on TED (our favorite source for inspirational speeches) that shows some examples of what a redesign can do to a newspaper’s circulation.
Tags: circulation, design, newspapers